ABOUT ZERO-DAY CONTENT
Ten years in B2B SaaS content. Then search broke.
I'm Kesh, founder of Zero-Day Content. I spent close to a decade running content and SEO programs for B2B SaaS companies. When security buyers moved from search results to AI answers, the playbook I'd mastered stopped working. So I rebuilt it.
A LETTER FROM THE FOUNDER
I started Zero-Day Content because the way security buyers find software changed, and most of the content industry kept writing for the old way.
For close to ten years, I did the job every B2B SaaS content marketer did. Keyword research, briefs, drafts, link building, rankings. I ran that playbook across startups and scale-ups, and it held up its end of the bargain: useful page, decent ranking, steady pipeline.
Around 2023, the bargain quietly ended. Buyers stopped clicking through ten blue links and started asking ChatGPT, Claude, and Perplexity. They got one paragraph and two or three citations. If a brand wasn't inside that paragraph, it wasn't losing a click. To that buyer, it didn't exist.
Most of the industry responded by renaming their SEO decks. I responded by narrowing. I picked the category where I'd done my deepest work and where the buyers are hardest to fool: cybersecurity. Technical audiences, skeptical CISOs, products where getting the category wrong costs real money. Content that survives that bar is content AI engines cite.
Zero-Day Content is that bet, run deliberately small. I work with two or three security companies at a time, do the strategy and the writing myself, and hand over everything I build. No account managers, no black boxes.
If you want to see how I think before we ever talk, I wrote the whole methodology down.
Arvind Kesh
Founder
Zero-Day Content
THE PRACTICE
Small by design.
WORK WITH ME
If you've read this far, we should talk.
I take on a small number of new engagements. The AI Visibility Audit is where every one starts: it gives both of us a clear picture of where your brand stands in AI answers before anyone signs anything.